p2pnet - rss feed: Apple: Brandchannel’s new No 1
p2pnet.net News:- It used to be Google. Now it’s Apple.
Apple is Number One in Brandchannel 2004 Readers’ Choice Awards for the brand with the most global impact, usurping Google. But not my much.
And “Apple’s cultural symbolism was not economically symbiotic,” says Brandchannel. “Its worldwide computer market share dropped to less than two percent in 2004 to a 1.87 percent share in Q3 of 2004 (down from 2.19% in Q3 2003). The 2004 world leader for market share was Dell at 18 percent, followed by HP at 16 percent and IBM with 6 percent. The small white hope is that iPod’s halo effect will bring more buyers to Apple’s other offerings.”
Google faces competition on many fronts including Yahoo’s Overture search engine and other solutions like Vivisimo’s Clusty, and MSN Desktop Search, all of which hope to build a better mousetrap, says Brandchannel.
“From the public’s perspective, Google’s unique approach to life’s little issues was on display as it went public in 2004, seeking to do so largely on its own terms,”it states. “The same strong arm can be felt in the pretzel twisting exercise webmasters are submitted to when trying to meet the company’s keyword ranking guidelines. However as long as the brand is on top, it gets to call the rules.
“The upside to Google’s future? Only 12.7 percent of the world population has access to the Internet, leaving 5.6 billion potential future users.”
Wait ’til Big Music tries to sue millions instead of billions into buying its product ; )
In the meanwhile, Ikea, Starbucks and Al Jazeera are Brandchannel ‘s numbers three, four and five.
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See:-
Number One - Readers Pick Apple in 2004, Brandchannel, January 31, 2005
January 31st, 2005 at 10:52 am
I remember doing computations on market share with windows, linux, beos, etc.. and the market share of osX was something like 10%.
considering osX works only on apple computers (save for rare hacks), apple has a MUCH GREATER share than that.
I’m no slavish follower, i think their mistreatment of the public on certain issues is disgusting, but their market share is far above 2%… actually something like 5 times that much.. the problem is stock analysts love to hate on apple.. more so than apple users like to hate on microsoft.
they still think of apple like they did in the early 90’s.. theyre waiting for it to simply die out when that’s not the case.